Conversion rate optimisation is very important, but it is also a very imprecise science. The biggest … 6 Risks with Using Predictive Analytics for Conversion Rate OptimizationRead more
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Big Data and Privacy: The Consumer Paradox
Each minute Google records 3.8 million different queries on its search engine, and Facebook as many … Big Data and Privacy: The Consumer ParadoxRead more
Big Data or Small Data? Here’s Why You Need Both
Small things often come in big packages, and this is something that the enterprise world is … Big Data or Small Data? Here’s Why You Need BothRead more
Moving Data from the Basement to the Boardroom
According to IDG, 35% of companies with effective data grow faster year-on-year. However, many still take little notice … Moving Data from the Basement to the BoardroomRead more
How to Find and Eliminate Duplicate Data in Your Database
Duplicate data is a problem that plagues many businesses, but it’s relatively easy to spot and … How to Find and Eliminate Duplicate Data in Your DatabaseRead more