Author

tanya.gupta

Digital Marketing Analyst · SG Analytics

New York City, United States

Google certified Digital Marketing Strategist with 6+ years of experience in digital marketing. Started my career as an SEO executive and slowly moved into mainstream digital marketing. Have worked in a digital marketing agency with the multiple USA, UK and Canada based clients. Also, worked with Information Technology and services industry. Working With SG Analytics, Pune based Data Analytics & Market Research Company.

23 articles

Big Data

What Netflix, Amazon, and Spotify Teach Us About Data Monetization

In the modern world, the new currency is data, and Netflix, Amazon, and Spotify are at … What Netflix, Amazon, and Spotify Teach Us About Data MonetizationRead more

by tanya.gupta•May 19, 2025May 19, 2025

Artificial Intelligence

The Future of Market Research: How AI and Big Data Are Transforming Consumer Insights

Market research, an essential part of each modern business strategy, enables organizations to study how customers … The Future of Market Research: How AI and Big Data Are Transforming Consumer InsightsRead more

by tanya.gupta•March 12, 2025March 12, 2025

Big Data

Driving Sustainable Growth: The Rising Importance of ESG in Business Strategy

Investors have relied on environmental, social, and governance (ESG) criteria to screen companies and compare their … Driving Sustainable Growth: The Rising Importance of ESG in Business StrategyRead more

by tanya.gupta•December 23, 2024December 23, 2024

Technical

The Role of B2B Thought Leadership in Modern Marketing

Thought leadership refers to the process of speaking out on unique and thoughtful perspectives that come … The Role of B2B Thought Leadership in Modern MarketingRead more

by tanya.gupta•October 17, 2024October 17, 2024

Big Data

Data Storytelling: Turning Complex Analytics into Compelling Narratives

Today’s world of data overwhelms businesses. Once again, raw data is not usually sufficient to command … Data Storytelling: Turning Complex Analytics into Compelling NarrativesRead more

by tanya.gupta•September 26, 2024September 26, 2024