Are you on e-commerce retailer still in the dark about the data available you and how you can use the data to boost sales and find new opportunities? Are you unable to access the right data and consequently unable to correctly measure your marketing ROI? Are you unable to link all the individual customer data together because of lack of resources or the right technology? If you answered ‘yes’ to all or some of the questions above, you are in luck. The widespread use of social media apps like Facebook, Twitter, Facebook, and WhatsApp, as well as the rise in social media groups and pages, is an indication of the fact that e-commerce is a huge game changer for businesses.