In 2013, Gartner predicted that by 2017, CMOs would spend more on technology than CIOs. At the time, … 4 Breakthrough Technologies That Can Fuel Your Marketing StrategiesRead more
Author: Larisa Bedgood
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.
As a motivated marketing professional, I successfully develop and implement demand generation initiatives and market brand awareness strategies. I have a deep understanding of today’s data-driven marketing environment, and have developed my skill-set to support customer relationship-building, content marketing techniques, and inbound and outbound marketing methods.
www.v12data.com
Using Big Data to Target In-Market Shoppers
Retailers know they need Big Data and are charging forward to get in the game. But … Using Big Data to Target In-Market ShoppersRead more
Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts … Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 MarketingRead more
Real-Life Examples of Companies Using Data-as-a-Service to Boost Revenue
Weve talked at length recently about the benefits of using Data-as-a-Service (DaaS) to target in-market consumers. … Real-Life Examples of Companies Using Data-as-a-Service to Boost RevenueRead more
Using Big Data to Target In-Market Shoppers
Using Big Data to Target In-Market Shoppers Finding and converting quality leads tops the list as … Using Big Data to Target In-Market ShoppersRead more