Most marketers are using some type of personalization in their marketing strategies. At this point, we … Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing SpendRead more
Author: Larisa Bedgood
The State of Social Media Marketing Key Trends, Strategies, and Statistics to Power Your Marketing
Social media has reshaped our daily lives how we socialize, shop, stay informed, work, research, and … The State of Social Media Marketing
Key Trends, Strategies, and Statistics to Power Your MarketingRead more
Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions
Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no … Data-Driven Strategies to Optimize Customer Experiences and Increase ConversionsRead more
Three Ways to Successfully Manage Your Marketing Data
Data is at the center of todays marketing strategies essential to driving the right connections with … Three Ways to Successfully Manage Your Marketing DataRead more
5 Ways to Use Geo-Location Data to Transform Your Retail Marketing Strategy
Mobile has completely transformed the retail landscape. According to Pews October 2015 research, 68% of Americans have … 5 Ways to Use Geo-Location Data to Transform Your Retail Marketing StrategyRead more