One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is … The Perils Of Marketing AttributionRead more
Author: Bill Franks
Bill Franks is an internationally recognized analytics, data science, AI, & big data thought leader, speaker, executive, and author. Franks is also the author of 97 Things About Ethics Everyone In Data Science Should Know, Taming The Big Data Tidal Wave , and The Analytics Revolution. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations. You can learn more at https://www.bill-franks.com.
Analytics and Exponential, Unpredictable Growth
If I gave you the choice of winning either $1,000,000 or one penny doubled every day … Analytics and Exponential, Unpredictable GrowthRead more
Is Your CEO Out of Touch or Being Misled?
In January, The Economist revealed the results of a major study aimed at identifying how businesses … Is Your CEO Out of Touch or Being Misled?Read more