We know that artificial intelligence and machine learning seem to be all the rage right now, but there are also other equally powerful technologies. They stand to deliver as many benefits to pretty much every industry they touch. While that is an admittedly ambiguous statement, we’ll be more specific ” augmented reality is a potent tool with the scope for application in virtually every single industry. Sure, some may tell you that augmented reality is too new a technology to have any real potential, but that couldn’t be any further away from the truth.
From education to manufacturing and IT, you will be challenged to come up with one industry where augmented reality doesn’t offer a potential application. However, there’s one particularly exciting industry that offers unprecedented scope for both integrations of augmented reality as well as benefiting immensely from it. Say hello to the events industry. According to an international study, 87 percent of event planners have already organized an augmented reality-based event. 87 percent! Of course, numbers aren’t convincing enough on their own. So, we listed the most compelling collection of facts and benefits of AR in the events industry to help you realize what we are talking about.
1. Significantly better audience engagement
AR isn’t as complicated as VR in implementation, i.e. it doesn’t necessitate the use of headsets. It means that the audience at your event doesn’t have to be completely isolated. Moreover, since AR requires the use of smartphones, it opens up a whole new world of opportunities for stuff like discover additional or previously undisclosed information about offerings, chance on interactive engagements and experiences, and more.
2. Immersive experiences
A lot of retail giants, such as IKEA, Adidas, and more are already making use of augmented reality to enhance retail skills. How? By enabling their customers to realistically visualize products within a set of their choice, including their living rooms, bedrooms, and more. This same analogy can also be extended to the events industry, wherein vendors can seamlessly integrate AR into their offerings to help deliver an overall experience that rates high on the entire immersive’ bit.
3. Improve traffic
There are a plethora of AR apps in the market that allows event organizers can use to drive much better traffic to the event. Case in point, Google ARCore ” this app enables attendees to engage and interact with conferences and booths in unprecedented ways, including via games that can be tailored and educational pop-ups among other things. However, don’t forget to let your attendees know about such features well in advance to ensure better ticket sales.
It is not to say that software for planning & managing events isn’t capable enough on their own. The market has a plethora of such solutions to offer; however, with a little help from an expert, an event solution can also make way for the seamless use of augmented reality at your events. And that, dear readers, is one advantage that you definitely do not want to miss out on.
