Creator: University of Illinois at Urbana-Champaign
Category: Software > Computer Software > Educational Software
Tag: analytics, Data, digital, marketing, web
Availability: In stock
Price: USD 100.00
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: – Identify the web analytic tool right for your specific needs – Understand valid and reliable ways to collect, analyze, and visualize data from the web – Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.
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Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.