Technological innovations have the greatest success in business when they are entirely ‘client- focused’. Developments in the retail sector, which is consumer-led, are addressing client demand for more personalised, faster and more competitive services. Data Analytics is changing the way in which these services are offered. This trend is now being taken on board by multiple innovators such as academia, start-ups and technology companies.’
Data Analytics links to Behavioural Science in its exploration of consumer behaviour, and provides a most fruitful source of information and insight.’
This new conference taking place in London, UK, addresses and explains how both data analytics, especially predictive and real time analytics, and Behavioural Science insights, can be used to better understand and compete in Retail and Consumer Markets. The event will feature high quality case studies, networking sessions and discussions.’
Topics covered include:’
- Data governance and data management
- Generating insights from data
- Translating data insights into actions, strategies and real change
- Tools to apply data analytics to the consumer market
Some highlights of the conference:’
- Dr Mandie Quartly of IBM gives a plenary keynote presentation on Data Science and Machine Learning Applied to Business Analytics: Financial and Retail Markets Use Cases’
- Ben Houghton of Barclays presents “Advanced Data Solutions in Multiple Business Contexts”
- Konstantinos (Kostas) Perifanos of Argos.co.uk speaks about “New Product Demand Forecasting – A Machine Learning Approach”
The programme features other speakers from catawiki.com, Advanced Performance Institute, A4G, North Highland UK and the Universities of Liverpool and Milano-Bicocca. ‘The speakers share their real-life experiences of applying Data Analytics and Behavioural Science to make a positive difference in the field of Retail and Consumer Markets.’
For further enquiries and to book your place, please contact Aqeela Rahman at aqeela@unicom.co.uk or call +44 (0)1895 256484. Special rates are available for academics, students and group bookings.
