Facebook warns advertisers on changes due to upcoming Apple OS

A conceptual technical diagram illustrating the AWS and Google Cloud Interconnect partnership. It shows jigsaw puzzle pieces of AWS, Azure, Google Cloud, and Oracle, connected by a dedicated network pipe. Accompanying news headlines reference cloud competition and regulatory scrutiny. A pie chart shows cloud market share. Gauges track multicloud spend optimization.
Connecting Rivals: The AWS and Google Cloud agreement establishes a direct, private link between their networks, bypassing the public internet, but analysts suggest the move is more about defining multicloud networking standards than pure customer ease. (Visual: A representation of cloud interoperability versus market control.)

– Facebook Inc outlined some changes on Wednesday that might affect advertisers as thousands of iPhone users are expected to upgrade to Apple Inc’s upcoming operating system.

“Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14,” Facebook said in a blog. (https://bit.ly/3lh5zcp)

“We will not collect the identifier for advertisers (IDFA) on our own apps on iOS 14 devices,” Facebook added.

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