Strategic business and market context analysis helps you connect company results to industry, competitor, business model, and macroeconomic conditions. You will use Perplexity to gather evidence and organize findings into clear research insights, building toward a structured company fundamentals view. By the end of this course, you will be able to: – Gather industry size, growth drivers, TAM-related signals, and regulatory context for a sector analysis.
– Build a peer comparison set and analyze competitive positioning across growth, profitability, and valuation. – Analyze business model strength by linking customer economics, scalability, and operating leverage to financials. – Retrieve and apply macroeconomic data, GDP, inflation, and interest rates to company and sector analysis.
