This Specialization teaches digital marketers and aspiring professionals how to harness generative AI across the full marketing workflow — from foundational digital marketing principles to hands-on use of Google Gemini, Claude AI, and Microsoft Copilot. You’ll learn to create compelling content, optimize campaigns, analyze audience data, and automate repetitive tasks using purpose-built prompting techniques for marketing.
By the end, you’ll have a practical AI-powered marketing toolkit you can apply immediately to real campaigns, giving you a competitive edge in today’s rapidly evolving digital landscape.
