Ready to transform scattered email sends into powerful, strategic sequences that build relationships and drive results? This Short Course was created to help Marketing professionals accomplish building and optimizing high-performing email series that outperform single-email campaigns. By completing this course, you’ll be able to create cohesive multi-email campaigns with personalized content, implement A/B testing strategies, and use data analytics to continuously improve your email series performance.
By the end of this course, you will be able to: Build and launch a 3-part email series using MailChimp incorporating A/B tests and personalized merge tags Compare open and click rates across the series identifying patterns and recommending subject-line adjustments This course is unique because it focuses specifically on email series optimization rather than one-off campaigns, providing hands-on experience with MailChimp’s advanced features including merge tags, A/B testing, and performance analytics. To be successful in this project, you should have a background in basic email composition and MailChimp fundamentals.
