This course is for marketers, product managers, and entrepreneurs who need to make data-driven decisions without a large research budget.
In a world of constant change, the ability to quickly gather and understand customer feedback is a critical advantage. This course provides the essential skills to design and launch effective surveys that deliver clear, actionable insights in hours, not weeks. You will learn to distinguish between qualitative and quantitative research, understanding when to explore the “why” and when to measure the “how many.” We’ll explore how industry leaders like Netflix and Starbucks use simple surveys to drive multi-million dollar decisions and maintain customer loyalty. Step-by-step, you will learn to construct a well-designed survey using a common digital tool, focusing on crafting clear questions and capturing the demographic data that is crucial for market segmentation. By the end of this course, you will be able to move from a business question to a live survey with confidence, empowering you to gather targeted market intelligence on demand.
