
Creator: Kennesaw State University
Category: Software > Computer Software > Educational Software
Topic: Business, Marketing
Tag: market, review, segment
Availability: In stock
Price: USD 49.00
This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles.
We will also review segmentation by product and price.