QUICK FACTS

HEAD OFFICE

10 Yehudit Blvd
Tel Aviv 67016
Israel

COUNTRIES SUPPORTED

Israel

category

CATEGORIES

Analytics

INDUSTRIES

Advertising, E-commerce, Financial Services, Social media / marketing, Telecom

SIZE OF CUSTOMERS

Small

 
Founders:
Ishai Oren,
Moti Radomski,
Rann Smorodinsky,
Amir Peleg
 
Year founded:July, 2005
Funding received: $4.3 Million
Investors:
 
#Employees:11-50 employees
 

Overview

YaData was purchased by Microsoft on February 27, 2008. It provides analytical software for marketers in the USA, including segment ranking and discovery, which mixes statistical techniques for segment discovery. It also provides segment relationship management, which performs segment related activities, including analysis, research, segment discovery, marketing decision support, and tracking to monitor segment evolution. The company serves telecom, banking, insurance, credit card, and Web ad industries.

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