YaData

YaData was purchased by Microsoft on February 27, 2008. It provides analytical software for marketers in the USA, including segment ranking and discovery, which mixes statistical techniques for segment discovery. It also provides segment relationship management, which performs segment related activities, including analysis, research, segment discovery, marketing decision support, and tracking to monitor segment evolution. The company serves telecom, banking, insurance, credit card, and Web ad industries.

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Website     http://www.yadata.com

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QUICK FACTS

Head Office

10 Yehudit Blvd
Tel Aviv
Israel

Countries Supported

Israel

Industries

Advertising, E-commerce, Financial Services, Social media / marketing, Telecom

Size of Customers

Small

Year Founded

July, 2005

INVESTMENT

Funding Received from Investors

$4.3 Million

Investors

Giza Venture Capital, Ofer Hi-Tech





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