Self-driving company Aurora mulling possible sale to Apple or Microsoft – Bloomberg News

– Aurora Innovation Inc Chief Executive Chris Urmson recently laid out a series of options for the self-driving company to combat challenging market conditions, including a possible sale to Apple Inc or Microsoft Corp, Bloomberg News reported on Friday.

Shares of Aurora jumped 14.7% to $2.42 in afternoon trading.

Urmson, who co-founded Aurora after running Google’s self-driving car project, also floated measures including cost cuts, taking the company private and spinning off assets, the report said, citing an internal memo. (https://bloom.bg/3ReFDgP)

The company, which has a market capitalization of about $2.4 billion, did not immediately respond to a Reuters request for comment.

It has partnerships with companies such as Volvo, Toyota, FedEx and Uber.

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