QUICK FACTS

HEAD OFFICE

Keilaranta 1
Espoo 02150
Finland

COUNTRIES SUPPORTED

United Kingdom, United States

category

CATEGORIES

Analytics

INDUSTRIES

Retail

PRICING

Freemium

SIZE OF CUSTOMERS

Medium

 
Founders:
Niclas Jern,
Gabriel Nyman,
Björn Sjölund,
Tuomas Wuoti
 
Year founded:November, 2010
Funding received:$ 4.2 Million
Investors:
 
#Employees:23
Awards won:3
Vendor size:medium
 

Overview

Walkbase provides an in-store analytics and marketing platform for retailers and airports to measure, optimise and personalise the omnichannel customer experience. 

Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement. 

Based on patented indoor positioning technology, the platform provides real-time analytics on customers’ habits so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together. 

The cloud-based Walkbase platform collects sensor and positioning data through Wi-Fi, Bluetooth and camera technologies, and takes advantage of existing store hardware. 

Walkbase is deployed by large retail chains including high-end retailers, groceries, automotive, restaurants and cafes, shopping malls, department stores, and airports all around the world. 

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