VisualDNA offers insights into your customers to understand who they really are. Their patented technology helps organisations better understand who their customers are instead of just what they do. VisualDNA gathers data from psychological quizzes and other channels and uses algorithms to generate insights at scale from all this data. In the credit and risk sector, their technology enables lenders to better assess a possible customer, with or without a credit history, giving the a larger market and score that market a lot better. For marketers, the technology helps them better segment, target and serve their audiences. Using the algorithms, marketers can deliver audience insights and targeting using predictive analytics for brands, publishers and merchants.



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Head Office

67-71 Shoreditch High Street
United Kingdom


Financial Services, Market research, Publishing, Retail, Social media / marketing, Technology, Telecom

Size of Customers

Global Enterprise

Year Founded

August 1, 2006


Funding Received from Investors



Atomico, Horizons Ventures, Northzone

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