Usha Srinivasan

Usha Srinivasan runs a product management and marketing consulting company, Twelfth Man Consulting, offering services that range from market assessment, business case development to product definition, pricing, positioning and launch. 

Prior to starting her own practice, Usha held product management, product marketing and business development roles at various Silicon Valley companies. She has a successful track record launching high tech products and services.

Her consulting clients include Electronic Arts, SAP, Rovi, MovieLabs, Deluxe Entertainment Services and a host of startups in the mobile and analytics space. She has a keen interest in new market opportunities and consumer experiences enabled by advancements in Mobile, Big Data and Analytics technologies. Usha has an M.S. in Electrical Engineering from Rensselaer Polytechnic Institute and an MBA from Stanford Business School.


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United States


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