John Sukup

john e. sukup iii
ph: 574-274-6212
data enthusiast | tireless researcher | entrepreneurial spirit | autodidact | remote professional

who i am: I believe decision making should be based on sound evidence with results that lead to measurable ROI. He helps clients make sense of their data and understand their research objectives prior to making a sizable investment.

what i’ve done:
 9 years’ experience in market research and data analysis both client and supplier-side
 Managed $14M portfolio of syndicated consumer research projects, collateral, and presentations
 Grew syndicated research revenue by 5% during overall department downturn
 Co-developed organizational-wide predictive model for health insurance client processing
 Expertise in data cleaning, analysis, interpretation, insight, and predictive modeling
 2 degrees, 5 certifications (and counting), 5 specialized white papers, 4 professional memberships
 LinkedIn blogger (portfolio:

what i can provide:
 Research consulting: “secondary first” research, application-oriented research design via A.I.M.
 “Data Science” services: business problem identification, data wrangling/preparation, exploratory analysis, feature selection/engineering, model building/tuning/cross-validation/testing/deploying, data visualization/presentation, predictive/inferential statistics, classification and regression methods
 “Traditional” market research services: project scoping/design/proposal, methods (price elasticity, Bayesian designs, mobile optimization) field management, qual/quant analysis, reporting/presentation, marketing collateral, business development

where i’ve worked:
 Nielsen, Senior Research Analyst: Consumer Activation, Chicago, IL (6/13 – 9/15)
 BlueCross BlueShield (HCSC), Senior Market Research Analyst, Chicago, IL (11/10 –6/13)
 Socratic Technologies, Project Director II, Chicago, IL (7/09 – 11/10)
 Walker Information, Ass.t Project Manager, Research Client Services¸ Indianapolis, IN (5/07 – 11/08)

where i’ve learned:
 Data Science (Cert.), John Hopkins University, 2015
 Principals of Marketing Research (Cert.), University of Georgia, 2012
 Masters in Organizational Leadership and Supervision, Purdue University, 2007
 Bachelors in Organizational Leadership and Supervision, Purdue University, 2005

what i know:
 Industries: healthcare, CPG, financial, consumer tech, energy, telecom, insurance, tourism, digital advertising, QSR
 Research tech: R/RStudio, GitHub, RShiny, SPSS, Microsoft AZURE, SQL, Office, Tableau, Qualtrics, distributed data systems, CRISP-DM applications
 Communication tech: Skype,, GoToMeeting, Google Hangouts, Google Docs, Slack, Trello


Additional Info


Kailua-Kona, United States


Actively Looking