QUICK FACTS

HEAD OFFICE

100 Maitland St.
Toronto, Ontario M4Y1E2
Canada

COUNTRIES SUPPORTED

Canada

category

CATEGORIES

Big Data

INDUSTRIES

Social media / marketing, Technology

SIZE OF CUSTOMERS

Small

 
Founders:
Amanda Parker,
Alexey Adamsky,
 
Year founded:May 2013
Investors:
 
#Employees:6
 

Overview

Uplette powers mobile advertising that learns. Not content with simply collecting pages of data on each consumer, Uplette tracks your entire campaign performance and creates unified user profiles. Uplette then uses this information to automatically make data-driven decisions to determine what content gets delivered to each consumer in real-time. Our proprietary context and auto-optimization engine make it easy to dynamically deliver highly personalized content to each consumer individually. Our scalable, dynamic, and simplified creative allows brands and agencies to rapidly build, design and publish landing pages with context-aware filters for each distinct customer segment. Our real-time feedback loop uses all campaign data collected for retargeting with DSPs, ad exchanges or other partner platforms, and our flexible third-party integrations and universal ad tag can fit seamlessly into any existing workflow.

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