Umbel is a Big Data startup based in Austin, Texas that enables organisations to maximize their customer lifetime value by combining existing and new data across platforms and silos.  They are capable of converting massive amounts of people-based data into addressable, actionable and authentic relationships.

They have developed a so-called ‘Digital Genome’, patented, technology that unifies and visualizes data across organizational and technical silos in real-time. The technology cleans, simplifies and protects the data. This will tell brands to know exactly who is interacting with their brand or content and convert these insights into more revenue. The technology delivers responsive, actionable insights that help organisations improve their services, products and user experiences.

The company was founded in 2010 by HO Maycotte, Nick Goggans and Travis Turner. So far they have received $ 4.5 million in funding and their mission is to empower premium content publishers to build thriving, sustainable businesses by understanding their audience. The technology analyses billions of audience traits across different sources and looks for segments that are most profitable from an advertising perspective.

The content publishing industry is an industry that could thrive on the massive amounts of data that is created every day. Umbel has developed a platform that helps them do just that.



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Head Office

901 W. 9th Street
United States

Countries Supported

United States


Advertising, Media and entertainment, Publishing, Sports

Size of Customers

Large, Small, Medium

Year Founded



Funding Received from Investors

$4.5 Million


Austin Ventures, Capital Factory, Knight Foundation

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