QUICK FACTS

HEAD OFFICE

Einsteinufer 43 - 53
Berlin 10587
Germany

COUNTRIES SUPPORTED

Germany

category

CATEGORIES

Big Data, Analytics

INDUSTRIES

Consumer goods, Social media / marketing

SIZE OF CUSTOMERS

Large

 
Founders:
Marc Holtbecker,
Thomas Grandoch,
Jens Schumann
 
Year founded:September, 2012
 
#Employees:1-10 employees
Awards won:3
 

Overview

comprehensive analysis of the TV-program and its crossmedia effects in realtime. tvib analyses TV round the clock: the system acknowledges what show or film is trending, what the topics ar on-air, the sociodemography of the viewers, what commercials ar broadcasted, however conjointly what viewers do on-line whereas observation TV. This knowledge from a mess of sources is processed in our TV-Infobase and permits for an exact understanding of this TV show and its effects to the viewers’ on-line behaviour. For TV and on-line advertisers, e-commerce outlets and marketers, this reveal new opportunities of synchronization, following and targeting of crossmedia campaigns.

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