QUICK FACTS

HEAD OFFICE

437 5th Avenue
9th Floor
New York NY 10016
United States

COUNTRIES SUPPORTED

Europe, North America

category

CATEGORIES

Analytics

INDUSTRIES

Social media / marketing

SIZE OF CUSTOMERS

Medium

 
Founders:
 
Year founded:July 1, 2008
Funding received:$ 25.9 Million
Investors:
 
#Employees:84
Vendor size:medium
 

Overview

Tracx is a social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. More than 450 brands worldwide rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers.

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