Chatbots increase survey response rates, while automation reduces the workload on market research (MR) professionals. Similar trends benefit researchers and clients during product reception forecasting and customized relationship management. This post will describe the top 6 emerging trends in market research for 2024.What is Market Research?Market research involves surveys and … [Read more...] about Emerging Trends in Market Research for 2024
technology
5 Ways Emerging Technology is Transforming Small Business Customer Segmentation
The advantages of accurate customer segmentation are clear for businesses of all shapes and sizes, but for budget-conscious startups and SMEs, the marketing ROI for technology-driven campaigns can't be overstated. Statistically speaking, 77% of marketing ROI comes from segmented, targeted, and triggered campaigns, while 77% of marketing ROI comes from segmented, … [Read more...] about 5 Ways Emerging Technology is Transforming Small Business Customer Segmentation
How Generative AI is Quietly Transforming How Businesses Grow
Generative AI has the potential to change business operations across a vast range of sectors. In terms of securing business growth, the GenAI revolution cannot be understated. With projections suggesting that the global generative AI market size is set to reach $967.65 billion by 2032, representing a CAGR of 39.6%, it's clear that the artificial intelligence boom … [Read more...] about How Generative AI is Quietly Transforming How Businesses Grow
Best Field Employee Tracking Software for Small Businesses
Wondering how to take your field service to the next level? It's time you should switch to an employee tracking software.As automation takes the most space, there is no use in monitoring your field executives conventionally. Moreover, you will face problems like communication barriers, time theft, extended breaks, etc., while believing in old-school methods.So, say "bye-bye," … [Read more...] about Best Field Employee Tracking Software for Small Businesses
Blockchain for Identity Verification: Securing Customer Data in Banking
Imagine a world where banking is faster, safer, and more secure. Blockchain technology provides that and it's already changing the banking sector's identity verification game.We're all too familiar with the frustration of lengthy, complicated verification processes and the constant threat of identity theft. But with Blockchain, you can streamline these processes, eliminate … [Read more...] about Blockchain for Identity Verification: Securing Customer Data in Banking
