Leading retailers have made great strides in becoming omnichannel, multichannel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting todays shopper. However, being present across a myriad of channels is no longer enough to entice consumers who … [Read more...] about How to Personalize the Retail Experience with Data
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3 Ways Retailers Benefit From Big Data Analytics in the Cloud
You might be asking, If it works for Macys, Walmart and Kroger, will it work for me? What are my key benefits? Is it affordable? Deploying a robust retail analytics platform requires a data centre and software designed to pull information from myriad sourcessocial media, internal sales and accounting files, CRM, data from users accessing the company web properties and, one the … [Read more...] about 3 Ways Retailers Benefit From Big Data Analytics in the Cloud
Cards & Payments Middle East
Cards & Payments Middle East is the region's number one payments conference and exhibition. For the past 16 years it has grown to delivers the biggest scale, best audience and most engaging event. Cards & Payments is an experience. It's fun. It's memorable and it's our goal to make it the most valuable few days of the year. Commerce is constantly evolving and … [Read more...] about Cards & Payments Middle East
Working With Retail Numbers: How Retailers Can Benefit From Big Data
Retailers have access to a lot of data, but it does not mean much unless they know what strategy to utilize when working with the numbers. They also have to know how to take that data and make it work for them, so that they can get an edge on the competition. Finally, they must be able to accurately use a model that will give them the information that they need. In order for … [Read more...] about Working With Retail Numbers: How Retailers Can Benefit From Big Data
How a Retail Store Chain Predicts Revenues with Big Data
Retail organizations generate massive amounts of data. Strangely enough, not many retail players are putting all this big data to its use. However, one such tech retail biggie did that and with their big data strategy, managed to take a refreshing approach in exploiting that data and deriving value from it. Never have we seen such a dramatic and tectonic shift in consumer … [Read more...] about How a Retail Store Chain Predicts Revenues with Big Data
