It's official ”we are now living in the e-commerce golden age. These days, customers are eschewing malls, grocery stores, and even showrooms, for the uber-convenient option that is online shopping. In fact, e-commerce is expected to overtake in-store sales in the U.S. by 2024, and the unstoppable growth of e-commerce is often blamed for the closure of brick-and-mortar stores; a … [Read more...] about To Compete in Today’s Competitive E-Commerce Landscape, End-to-End Visibility is Key
ecommerce
The Future of Data-Driven E-Commerce
After looking at the e-commerce picture quite a bit, I've come to a conclusion: any attempts to simplify the situation should be treated as suspect. Yes it's true that e-commerce is disrupting retail and is a real threat to brick-and-mortar. But it's also true that plenty of people still want to go to stores. If anything, the future is omnichannel, and if anyone is going to … [Read more...] about The Future of Data-Driven E-Commerce
How Augmented Reality Will Shape the Future of E-commerce
Over the years, e-commerce has definitely evolved. From the early attempts of business to go online when the Internet was launched, to the dot-com collapse of 2000, up to its resurgence, and up to now that it's flourishing all over the world, e-commerce has improved a lot. E-commerce is an innovation and nothing is stopping it from evolving. As we move forward to a smarter, … [Read more...] about How Augmented Reality Will Shape the Future of E-commerce
Amazon Go Shows How Tech Can Enhance Human Interactions
I am not a retail expert, but I can see the appeal of walking into a shop, picking up some products and walking out, without the need to stand in a queue. The success of the Amazon Go test stores in Seattle is a testament to our desire of simplifying our modern lives. But then, it makes me think ¦ If a simple life is a life in our own little bubble, whizzing from task to task … [Read more...] about Amazon Go Shows How Tech Can Enhance Human Interactions
6 Risks with Using Predictive Analytics for Conversion Rate Optimization
Conversion rate optimisation is very important, but it is also a very imprecise science. The biggest challenge is that customer behaviour is constantly evolving. The practices that customers responded to five years ago may not be effective today. Marketers must use the latest tools and strategies to maintain a decent ROI. Predictive analytics models are highly effective, but … [Read more...] about 6 Risks with Using Predictive Analytics for Conversion Rate Optimization
