The European General Data Protection Regulations (GDPR) will come into force on May 25, 2018. These regulations will have a significant impact on existing data collection and analysis methods. Many businesses have become reliant on customer data collection for marketing and product designing. These businesses would need to formulate a new strategy on how to keep their business … [Read more...] about What Does GDPR Mean For Your Business?
data privacy
How GDPR Drives Real-Time Analytics
New reforms under the General Data Protection Regulation (GDPR) started as an attempt to standardise data protection regulations in 2012. The European Union intends to make Europe fit for the digital age. It took four years to finalise the agreements and reach a roadmap on how the laws will be enforced. The GDPR presents new opportunities as well as difficulties for businesses, … [Read more...] about How GDPR Drives Real-Time Analytics
Big Data and Privacy: The Consumer Paradox
Each minute Google records 3.8 million different queries on its search engine, and Facebook as many "likes". For twenty years, new information technologies have increased the ability for businesses to collect, store, read, share and use the personal information of individuals. These activities have had many positive effects on the economy in general and some benefits for … [Read more...] about Big Data and Privacy: The Consumer Paradox
Retail: How to Keep it Personal & Take Care of Privacy
For years the retail sector has been making use of customer data to propel their own marketing campaigns forward. What remains to be seen in this regard is, how the future of better data collection and technology, coupled with an enhanced need for customer personalization shakes up this procedure in the future. For the retail sector, the future promises amplified feasibility … [Read more...] about Retail: How to Keep it Personal & Take Care of Privacy
‘There Is No Privacy Online, Get Over It’
Research produced by the University of Surrey, Australia released the interesting results of a survey about how respondents viewed privacy online. A survey of over 1,600 people commissioned by the digital rights and governance group concluded that nearly 40% of their respondents agreed with the statement. "There is no privacy, get over it." However, respondent's age groups … [Read more...] about ‘There Is No Privacy Online, Get Over It’