There was a time when starting and running a business was easy. If you had a good idea, a good location and knew how to interact with your customers, it was possible to become successful. It is a method that has worked well for many successful businesses. As businesses grew, the simplicity of starting a business became harder. It was important to find the right mix of locations … [Read more...] about How Big Data Analytics Is Crucial To Business Prosperity
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4 Questions You Should Ask Yourself Before You Implement Any Big Data Strategy
Whether you run a small business with just a few employees or you are in charge of a multinational corporation, you can benefit from an effective big data strategy. Thanks to website analytics, geo-location services, data mining, and the constant stream of data flowing to and from us through everyday devices and products, there is more market data available today than at any … [Read more...] about 4 Questions You Should Ask Yourself Before You Implement Any Big Data Strategy
Predictive Analytics for Beginners – How to Get Started
Data is everywhere. We generate data when using an ATM, browsing the Internet, calling our friends, buying shoes in our favourite e-shop or posting on Facebook. Companies collect this data en masse in order to make more informed business decisions, such as: Which customers should participate in our promotional campaign for a given product in order to maximize response? Which … [Read more...] about Predictive Analytics for Beginners – How to Get Started
5 Easy Steps to Embed Big Data in Your Business
For many organisations, it is still difficult to understand what Big Data is and how it should be incorporated into their business. This is quite understandable, as Big Data offers such radical and disruptive new possibilities as well as requires a dramatic cultural change for many organisations. The past weeks I have been thinking a lot about this and how this process could be … [Read more...] about 5 Easy Steps to Embed Big Data in Your Business
5 Steps to Winning in the Data Economy
2.5 quintillion bytes of data are created every day (source: IBM). In addition to legacy modes of data generation, new behaviours like social media posts, digital pictures and videos, activity tracker usage, and IoT sensor measurements have accelerated the pace of data generation. The astounding amount of data generated is hard to comprehend, let alone understand how to put to … [Read more...] about 5 Steps to Winning in the Data Economy
