Big Data has been one of the most significant and influential aspects of the Information Age as it relates to the enterprise world. Essentially, Big Data is the massive collection, indexing, mining, and implementation of information that emanates from just about any activity that can be monitored and managed electronically. Some of the uses of Big Data include: marketing … [Read more...] about How to Use Big Data to Enhance Employee Performance
business
How to Integrate Digital Platforms Into Your Business
Trends attract a crowd. As digital platform-based firms emerge as some of the most profitable businesses in the last 20 years, startups and established companies alike are embracing the movement in great numbers. (Quick recap: a digital platform brings together two or more distinct groups of customers on a common online platform that creates value for all.) eBay, one of the … [Read more...] about How to Integrate Digital Platforms Into Your Business
3 Reasons Why You Should Hire Freelance Big Data Experts
If your dream of owning a small business has come true, then perhaps you are looking forward to the next nightmare expanding your small business. Irrespective of the direction chosen for expansion, whether targeting a new market or trying to win a new contract, most entrepreneurs today agree that their expansion efforts would benefit from the insights offered by data science. … [Read more...] about 3 Reasons Why You Should Hire Freelance Big Data Experts
Direct Marketing Association’s Marketing Analytics Conference
As new opportunities continue to emerge at the cross-section of Data Science and Marketing so too do new hurdles for innovative companies to overcome. The innumerable data sources, analytics tools, and responsive technologies available offer the promise of deeper customer insights, seamless automation, and ideally bottom line results year over year. As yet, however, integrating … [Read more...] about Direct Marketing Association’s Marketing Analytics Conference
Cutting Through the Buzz of Big Data; 5 Big Data Myths Debunked
While socialising with my partner (something that will abruptly stop for a while after the imminent birth of my second child), when I tell people that I recruit for Big Data & Data Science professionals, their reactions vary from a vacant, glazed look in their eyes to a knowing nod (that actually masks a total lack of understanding). It is fair to say that most people dont … [Read more...] about Cutting Through the Buzz of Big Data; 5 Big Data Myths Debunked
