In a recent blog post we discussed the importance of data quality. In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose. Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to date will result in a 30% erosion in the value of your most … [Read more...] about How to Ensure Your CRM Data is Fit for Purpose
big data quality
Why Data Quantity and Data Quality are Not Mutually Exclusive
When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing. Lots of traffic good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier. And from all of that traffic, and social interest, the business hopes for a high quantity of leads and conversions. But … [Read more...] about Why Data Quantity and Data Quality are Not Mutually Exclusive
The Data Quality Tipping Point
Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff and ensure everyone is singing from the same hymn sheet. Like any … [Read more...] about The Data Quality Tipping Point
Data Quality and Integration Key to the Customer Experience
Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition. Econsultancy and … [Read more...] about Data Quality and Integration Key to the Customer Experience
Bad Data, Poor Quality? The Impact of Ineffective Information
The cloud hype is dying down as maturing markets and the rise of utility-based computing conspire to make this technology commonplace. Now, companies are talking about the best way to leverage cloud resources and bolster their bottom line: Big data. For many businesses, however, the developing nature of information initiatives poses a problem. According to Tech Crunch, most … [Read more...] about Bad Data, Poor Quality? The Impact of Ineffective Information
