QUICK FACTS

HEAD OFFICE

Innovation Lab, Horsten 1
Eindhoven 5612 AX
The Netherlands

COUNTRIES SUPPORTED

The Netherlands, United States

LANGUAGES OFFERED

English, Dutch

category

CATEGORIES

Big Data, Analytics

INDUSTRIES

Financial Services, Healthcare

SIZE OF CUSTOMERS

Large, Small, Medium

 
Founders:
 
Year founded:March, 2011
Funding received: $3.3 Million
Investors:
 
#Employees:16 employees
Awards won:2
 

Overview

Synerscope is a Dutch big data startup that focuses on making big data visible for everyone. It is based on academic research done by Synerscope’s Chief Scientist Danny Holten at the University of Eindhoven.

The visual analytics-based solution directly leverages the human visual system (the brain's visual cortex) and its excellent pattern recognition abilities. This makes it easy to read and understand massive amounts of relational data (up to 1.000 times more at once than existing tools), although it does take a few hours and some training to understand the visual interface.

The reason being is that the visuals are completely interactive. The system is not rule-based, but instead uses the ability of the human brain to analyse by allowing to drill-down into the data going back in time and focussing on individual cases within the data. The colour and thickness of the threats shown within the rings allow users to easily recognize patterns and discover abnormalities.

The software is especially useful for detecting insurance, banking or e-commerce fraud and forensic accounting as it allows carrying out detailed analysis of the abnormalities that are found. It can find links among different data points such as who or what is communicating with whom and at what moment and from which location, combined with a bunch of other variables. The visuals are attractive and well-built and at the moment there are not many other tools available in the market that can show so many data in one visual.

Although it needs quite some

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