Brands have long used social media to increase customer loyalty, engagement, create leads, improve sales, develop reputation and grow their businesses. With the growth in societal challenges and instigators (or trolls, harassers, activists, and sophisticated bad actors) this already complex landscape has witnessed a spike in damaging and toxic content, possibly producing a disaster for companies.
People around the world have been isolated from each other in recent months due to 2019 pandemic, causing them to turn to the internet for social engagement, increasing users and content. In fact, global social media usage rose 44 percent in March 2020 alone. In fact, half of 1,000 US consumers who responded to the latest survey on hazardous material feel that negative content is on the rise. That means half of all social media users in the United States are witnessing an increase in content that could harm a company’s reputation, income, or operations.
Answering these issues, consumers and internal stakeholders are pressuring brands to move beyond typical monitoring efforts and rethink their social media strategy with strategic solutions. This leads to the growth of social media content moderation services.
According to published research in AdWeek, around 85% of people are influenced by the user-generated content (UGC) that is created by brands/companies. Therefore, it is extremely crucial to monitor user-generated content to fight disinformation.
Why do brands require social media content moderation services?
If social monitoring identifies the data and social listening explains why you should care, social media moderation can help you figure out how to combine the two. It provides a road map for avoiding risks, maximising opportunities, and adding value to your customers and your company.
Social media moderation harnesses the power of monitoring and blends it with the insights gained from listening to safely manage conversations and material across social media platforms. In some circumstances, this may entail safely processing comments, while in others, it may entail setting up triggers that will hold specific comments until they have been thoroughly evaluated.
While past social media moderation relied mostly on people to power their solutions, subsequent improvements have concentrated on AI, in today’s high-volume digital arena, a sophisticated blend of both is required. This is the only method for businesses to properly interact with customers online while fully utilising social media to boost brand awareness and revenue.
Pressure to neutralise the challenge
The public’s expectations of brands are increasing. Brands are now in charge of not only communicating with customers but also filtering comments on their own social media channels and managing harmful information linked with their brands across the internet. It is the responsibility of the brand’s social media administrators to clean up the information, regardless of its source or authenticity.
To have effective social media moderation efforts in place for advertising campaigns, brands must first comprehend the obstacles, get the necessary skills, and devise a strategy.
For today’s complicated social media ecosystem, traditional social media monitoring systems simply cannot deliver effective solutions. Automatic word filters put a brand’s reputation at risk by missing context and nuance, but brands that rely only on human-powered solutions are eliminating the challenge and are successful in protecting the brand’s digital reputation.
Filtering the positive from the negative
User-generated content moderation is all about separating the excellent from the bad without jeopardising your company’s or brand’s reputation. And, with the help of content moderation services, small changes can occasionally turn it positive, strengthening the brand image among customers and assisting the company in establishing a solid relationship.
We provide real-time moderation services for user-generated content on social media and other online platforms. Moderators can quickly detect spam and remove it, as well as unacceptable content, whether it’s a picture or a video. Within your budget, we provide a bespoke solution with precision and devoted resources.