Signals Group is an Israeli company that specializes in new product development innovation, bringing the best practices of military intelligence and powerful data analytics to businesses around the globe. Signals works with over fifty Fortune 1,000 companies worldwide, and key customers include Johnson & Johnson, Procter & Gamble, and PepsiCo.

Signals stands out for its ability to support corporate decision-making by turning 'big data' into actionable insights for strategic commercial decisions. This is powered by an intelligence software platform, the Signals Playbook, that Signals developed to quickly transform multiple external data and unstructured data sources covering consumers, markets, and technologies into tangible insights on how to grow products and brands.

By constantly collecting, analyzing and connecting disparate external data sources, Signals' intelligence platform provides critical, business insights to decision makers quickly, identifying (among other things): Unmet needs, competitor activity, innovative technology and materials, and more. In a corporate world still heavily reliant on slow, outdated methods to inform product innovation, this actionable intelligence offers a significant advantage to enhance a product’s success in the market.




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Head Office

7 Giborei Israel

Countries Supported

Israel, Switzerland, United States


Agricultural, Consumer goods, Energy, Financial Services, Healthcare, Technology

Size of Customers

Large, Medium

Year Founded



Funding Received from Investors

$ 15000000



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