This Guided Project, led by Anthea Variend, an expert in Marketing Campaign Strategy, is designed to help marketing professionals, small business owners, and communications teams use GenAI and HubSpot to develop and execute a marketing automation strategy for lead generation and nurturing. In this project-based course, you will learn how to set up a HubSpot Marketing … [Read more...] about Marketing Automation with AI and HubSpot: Plan to Execution
Marketing
GenAI in Social Media Marketing
In this short course, you learn what generative AI is and how it functions. You also discover how GenAI can be applied in different business scenarios as well as navigating the concerns around its usage. Then you explore how you can utilize generative AI to enhance your social media strategy by using AI to help hone in on your target audience and streamline your social media … [Read more...] about GenAI in Social Media Marketing
Material Design 3 for Beginners : Customizing Components
This guided project "Material Design 3 for Beginners : Customizing Components" is for UX/UI designers looking to enhance their skills in modern design principles. In this 1-hour long project-based course, you will learn core principles of Material Design 3, the structure and components of the Material Design 3 design system as a design system and learning where and how to … [Read more...] about Material Design 3 for Beginners : Customizing Components
Generative AI for Keyword Research
This intermediate-level course has been designed and tailored for those seeking to leverage the power of generative AI to optimize keyword research and enhance SEO outcomes. During the engaging lessons, delivered by Marketing Specialist, Antón Jáuregui, you will develop the confidence and skills to integrate GenAI tools into your SEO strategy. You’ll learn how the use of GenAI … [Read more...] about Generative AI for Keyword Research
Introduction to Market Research
Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales … [Read more...] about Introduction to Market Research
