Boost your retail skills with our concise and practical course, "Introduction to Merchandising: Driving Sales and Profitability." In just one hour, you'll learn essential merchandising techniques to increase sales and profitability. Understand the basics of consumer behavior, develop effective retail strategies, and master inventory management. Discover how to create … [Read more...] about Introduction to Merchandising
Marketing
Google Search Advertising Foundations
In this course, you will explore the capabilities and benefits of Google Ads in the modern digital landscape. You will learn how to set up, implement, and measure an ad campaign using tools and features available within Google Ads. You will also learn the importance of keyword targeting, essential metrics for evaluation, and how to use available features to improve … [Read more...] about Google Search Advertising Foundations
Creating Social Media Posts with GenAI: Mastering ChatGPT
Are you ready to elevate your social media game using the latest in generative AI? In today’s fast-paced digital world, creating engaging content that resonates with your audience is key to standing out. This Guided Project is designed to help social media managers, marketers, and content creators like you harness the power of AI to craft a compelling week-long social media … [Read more...] about Creating Social Media Posts with GenAI: Mastering ChatGPT
Content Creation With Generative AI
Increasingly, marketers are integrating AI into their marketing operations, enhancing efficiency, creativity, and innovation—don’t get left behind! Unlock the potential of generative AI with this dynamic course designed to help you integrate AI and transform the impact of your content marketing. Dive into the world of content marketing, exploring the latest generative AI … [Read more...] about Content Creation With Generative AI
Using Microsoft Copilot to Understand Your Customer
This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through … [Read more...] about Using Microsoft Copilot to Understand Your Customer
