In this 1-hour 40-minutes long project-based course, you will be able to identify your product mix, draw your product hierarchy levels as well as analyzing the sales performance of your product item or what we call stock-keeping unit (SKU). You will learn how to build successful product lines by identifying the problems and finding solutions for each product item or the … [Read more...] about A Start Guide: Product Marketing Using G Suite
Marketing
Digital Business Marketing with Easil
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch. Consumers are constantly overloaded with information and images in social media. Part of social media … [Read more...] about Digital Business Marketing with Easil
Notion for Beginners: Intro to AI Marketing Template Mastery
Explore the power of AI in marketing with the ‘Notion for Beginners: Intro to AI Marketing Template Mastery' Guided Project. Designed for marketers, business owners, and digital marketing enthusiasts, this 1-hour project-based course will teach you to set up a Notion workspace, plan comprehensive marketing campaigns with ChatGPT, and automate campaign management using Notion’s … [Read more...] about Notion for Beginners: Intro to AI Marketing Template Mastery
Building Trust: Ethics for AI-powered Chatbots
Many organizations with websites are using chatbots to engage with customers. While this strategy has proved profitable and efficient, there are ethical issues that can arise if users are unaware that their interaction is with an AI bot and not a human. This course will take the learner through the evolution of chatbots, so they are equipped with an appropriate sense of … [Read more...] about Building Trust: Ethics for AI-powered Chatbots
Selecting the Right Customer & Channel
In a world where businesses have unprecedented access to customer data, the ability to manage and influence relationships effectively has become essential. This course explores how firms establish and nurture relationships with both Business-to-Consumer (B2C) and Business-to-Business (B2B) customers, while also evaluating the financial implications of these connections. By … [Read more...] about Selecting the Right Customer & Channel