Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how … [Read more...] about Attract and Engage Customers with Digital Marketing
Entrepreneurship
Sport Sponsorship. Let them Play
Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the … [Read more...] about Sport Sponsorship. Let them Play
Design: Creation of Artifacts in Society
This is a course aimed at making you a better designer. The course marries theory and practice, as both are valuable in improving design performance. Lectures and readings will lay out the fundamental concepts that underpin design as a human activity. Weekly design challenges test your ability to apply those ideas to solve real problems. The course is deliberately broad - … [Read more...] about Design: Creation of Artifacts in Society
Experiencing Design: Deepening Your Design Thinking Practice
How do we unlock the transformational power of design thinking? To do this, we must understand that this power lies not in what it encourages us to do, but in who it encourages us to become. We become design thinkers by experiencing design. In this course, developed at the Darden School of Business at the University of Virginia, we will guide you through six key phases of the … [Read more...] about Experiencing Design: Deepening Your Design Thinking Practice
Technology Strategy: Creative Destruction
The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and … [Read more...] about Technology Strategy: Creative Destruction
