This course equips you with a practical understanding and a framework to guide the execution of basic analytics tasks such as pulling, cleaning, manipulating and analyzing data by introducing you to the OSEMN cycle for analytics projects. You’ll learn to perform data analytics tasks using spreadsheet and SQL queries. You will also be introduced to using the Python programming … [Read more...] about Introduction to Data Analytics
Business
Auditing II: The Practice of Auditing
This course provides a continuation of the intensive conceptual and applied introduction to auditing in society begun in Auditing I: Conceptual Foundations of Auditing. It focuses on a conceptual framework that is applied by audit professionals to assess, evaluate, and manage audit risks and evidence. … [Read more...] about Auditing II: The Practice of Auditing
Statistics for Marketing
This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about … [Read more...] about Statistics for Marketing
Qualitative Research
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: … [Read more...] about Qualitative Research
Make the Sale: Build, Launch, and Manage E-commerce Stores
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify … [Read more...] about Make the Sale: Build, Launch, and Manage E-commerce Stores
