Flipkart, owned by a Singapore based holding company, is a E-Commerce company established in 2007 by Sachin Bansal and Binny Bansal. It operates exclusively in India, with headquarters at Bangalore, Karnataka. Flipkart has launched its own product range under the name “DigiFlip” with products including tablets, USBs, and laptop bags. Flipkart also has its own range of personal healthcare and home appliances under the brand “Citron” and apparels under the brand “Flippd”. In May 2014, Flipkart received $210 million from DST Global and in July it raised $1 billion led by existing investors Tiger Global and South Africa’s media group Naspers. Flipkart’s last fundraising round in December had pegged its valuation at $12 billion.