Acclaim Games, based in Beverly Hills, California, was a private online video game company that offered free Massively multiplayer online role-playing games on its website upon registration. The company was founded in 2006 and was the successor to Acclaim Entertainment in terms of brand name. After Acclaim Entertainment filed for bankruptcy, former Activision CEO Howard Marks purchased the “Acclaim” name in September 2004 for a reported $100,000. He, along with Neil Malhotra, created a new company, naming it “Acclaim Games” and taking a totally different direction from the previous company. While Acclaim Games primarily focused on bringing to North America and Europe online games originally from Asia, it also gave the opportunity to its registered members to submit video games they’d created. Acclaim Games relied on In-game advertising and items sales for revenues, while releasing the games themselves for free. The company released fourteen games: The Chronicles of Spellborn, Kogamu, BOTS (which was its launching title), 9Dragons, 2Moons, Ponystars, Dance Online, My Diva Doll, Tribal Nations and Prize Potato. As of December 2007, the company had 15 million registered accounts and 500,000 active players across all games. On May 19, 2010 Playdom acquired the company. Three months later, on August 27, and almost six years to the day that Acclaim Entertainment went out of business, Playdom closed Acclaim Games. The 9Dragons game was sold to GamersFirst.