Customers create vast amounts of data every time the tweet, post, email or call. This data is a valuable source for organisation to create a competitive advantage and differentiate their services. Research by Experian QAS, showed that customers are reluctant to share their data if it is not cared for. It is very important that the data that is captured, stored and processed by organisations is taken care of, kept secure and is accurate. If your organisation is doing that, you become trustworthy and customers are more willing to share their data with you.
Customers Sharing Their Personal Data Should Be Cared For – Infographic
