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Big Data Analytics Paving The Path For Businesses With More Informed Decisions


01:45 PM CET - March 01, 2019

The much-created hype around big data has died down with a new hype that's focused on gaining insights from the torrent of data. This why digital businesses considering analytics as all-important technology to embrace.

The digital transformation is fostering the data-driven culture to enable better-informed decision making. The significance of optimal decisions needs no explanation as they are paramount to determine the business success rate, respond to the present and future challenges, and gain a strategic advantage over the competitors. Such decisions can be taken only based on the data facts, not on the gut instincts.

It lingers a question that's how the big data or insights can be translated into crucial business decisions. The disconnect between large data and the managers that implement the decision can be bridged through analytics. The big data analytics technology lead to quick, accurate, and knowledge-driven decisions by uncovering the hidden insights out of the data that help the businesses act and make the most out of the opportunities.

Let's see how real-time insights from big data analytics help the businesses take informed-decision:

Integrate The Business Units

Previously, the companies were operating in silos. The data of different departments were stored separately with no internal communication, which means the business strategies were not created with a unified view of the data. It's like the right hand didn't know what the left hand is doing. The lack of data sharing doesn't allow the departments to collaborate and make value out of the data.

By using big data analytics, silos in the businesses are broken down, and different data sets across various departments get linked, which allow the departments to collaborate and cross-function by having access to all the data and insights out of the data. The more profound insights enable the businesses to remove the flaws and achieve the business goal with data-driven decisions.

For instance, with big data analytics, all the departments of the businesses get connected. When the product development department has access to the insights gained from sales and marketing department regarding the product sold in the market, then they can tailor the product as per the customer's preferences immediately so that customers don't stop buying and using the product. The informed decision helps the business sustain growth, sales, and revenue.

Also Read:How Sorting and Structuring Big Data Along With Using AI Applications Help Insurers Facilitate Business Processes

Accelerate the time-to-answer

Forbidden Gone are the days when the decision-making requires several meetings and takes a couple of days. Presently, time is a value, and that's why businesses need to reduce the time cycle for deciding for quickly reacting to the changing trends, customer's habits, and market. The minimum time-to-answer always delight the customers, engage them and bring them back, which in turn, push the business towards success.

It’s feasible with big data analytics, where the businesses get the customers’ insights in the real-time on a centralized dashboard considering several factors are displayed that enables decision making in a matter of seconds.

 For instance, when the customers have stopped browsing the online store after the change reflected in the navigation structure, then big data analytics will unfold the insights that the decline in the store browsing has emerged after the modifications, and which part of the navigation structure is upsetting the customers. The insights at the early stage would enable the business to take the better decision instantly before it ruffles up the feather of all customers. The accelerated time-to-answer is crucial for customer satisfaction.

Align business intelligence with big data

Forbidden Gone are the days when the decision-making requires several meetings and takes a couple of days. Presently, time is a value, and that's why businesses need to reduce the time cycle for deciding for quickly reacting to the changing trends, customer's habits, and market. The minimum time-to-answer always delight the customers, engage them and bring them back, which in turn, push the business towards success.

It’s feasible with big data analytics, where the businesses get the customers’ insights in the real-time on a centralized dashboard considering several factors are displayed that enables decision making in a matter of seconds.

For instance, when the customers have stopped browsing the online store after the change reflected in the navigation structure, then big data analytics will unfold the insights that the decline in the store browsing has emerged after the modifications, and which part of the navigation structure is upsetting the customers. The insights at the early stage would enable the business to take the better decision instantly before it ruffles up the feather of all customers. The accelerated time-to-answer is crucial for customer satisfaction.

Also Read:Data Mining and Business Intelligence: What's New for 2019?

What’s next?

Weaving the fabrics of big data analytics across all areas of business operations enable the business to meet the customers’ demands through optimized sales and marketing, improved supply chain process strategically, enhance the operational complexity and distribution, and notable procurement process.

To bring the transformation business-wide, the big data ecosystem needs to be created by ensuring that all the employees and management are aligned with business' data-driven culture 100%. Let's connect the data internally and externally around the company and make sense out of the data to draw the actionable insights, which allow companies to take the informed decisions that never leads them down the garden.

Takeaway

We are living in the age of constant digital disruption where making the business agile and responsive to the digital economy is the only way to survive, progress, and get ahead of the pack. The decision-making process plays a vital role in deciding the present and the future of the businesses because the businesses won’t run on the intuition.

Here, big data analytics is revolutionizing the businesses through instant data-driven decisions as the real-time insights and predictive analysis are making the businesses proactive and alert towards any change coming in the niche market. This in turn never lets the business fall behind.

My two cents: Embrace big data analytics to not miss a single opportunity with the right decision; else the customers won't give you a chance further to make profits.

Image Credit: designmaestro/Shutterstock
Edited on: March 1, 2019, 1:45 p.m.

Big Data | tags: big data, big data analytics, real-time, intelligence

Article Author: Ashish Parmar

Ashish Parmar is the CEO of Prismetric one of the reliable Mobile App Development Companies. An enthusiastic entrepreneur, interested to discuss new app ideas, rich gadget tricks and trends, and admires signature tech business styles to readily embrace. He enjoys learning modern app crafting methods, exploring smart technologies and passionate about writing his thoughts too. Inventions related to mobile and software technology inspire Ashish and he likes to inspire the like-minded community through the finesse of his work.

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