Learn how external consumer and marketing insights can result in higher customer satisfaction, better retention, and a stronger overall bottom line.
In this virtual session, AWS Data Exchange will host a discussion with thought leaders from companies such as Acxiom and BlastPoint. They will share how organizations from big box retailers to automotive brands are using consumer insights data to reach new customers, drive real business change, and increase longevity.
Key takeaways include:
- How marketers can leverage consumer level data to reap insights in a dynamically changing marketplace
- Integrating external consumer insights data into personalized customer experiences with AI
- Visualizing data workflows using AWS Analytics tools to drive business intelligence
- How AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud
Speakers
Claire O’Brien – Category Manager, Retail & Consumer Goods, AWS Data Exchange
Claire leads the Retail and Consumer Goods verticals for AWS Data Exchange’s Business Development team. In this role, Claire helps industry-leading providers grow their business through AWS Data Exchange and data subscribers discover and use third-party data on AWS.
Michele Fitzpatrick – Retail and Consumer Brands Strategy Consultant, Acxiom
Michele is an experienced consumer experience (CX) consultant and customer relationship management (CRM) marketing strategist focused on helping her clients better understand their customers. By utilizing a combination of customer intelligence and data-enabled digital and traditional channels, Michele helps Acxiom’s major brands connect effectively with their consumers throughout the buyer journey and customer lifecycle.
Michele is passionate about helping brands connect with consumers in ways that matter to them, and which deliver value to the brand. This requires gaining unique insights into the hearts, minds and behaviors of real people, then determining how, when, what, and most importantly, why they need something.
Prior to joining Acxiom, Michele held senior level CX consulting and CRM marketing strategy roles at MRM//McCann and Harte Hanks serving clients in retail, consumer brands, automotive, financial services, healthcare, agriculture, and associations.
Tomer Borenstein, Co-founder and Chief Technology Officer, BlastPoint
Tomer is credited with generating millions of dollars in sales and securing partnerships with a growing list of national and international corporate customers. A Business Times’ ’30 under 30′ honoree, Tomer has authored numerous articles and speaks regularly about the benefits of artificial intelligence and machine learning for customer engagement and business growth. His previous work in the startup space includes an exit to Apple. Tomer holds a Bachelor’s degree in Electrical and Computer Engineering and a Master’s in Machine Learning and Computer Vision from Carnegie Mellon University.
Nam Le, Specialist Solutions Architect, AWS
Nam is a Specialist Solutions Architect at AWS covering AWS Marketplace, Service Catalog, Migration Services, and Control Tower. He helps customers implement security and governance best practices using native AWS Services and Partner products. He is an AWS Certified Solutions Architect, and his skills include security, compliance, cloud computing, enterprise architecture, and software development. Nam has also worked as a consulting services manager, cloud architect, and technical marketing manager.
