QUICK FACTS

HEAD OFFICE

1500 Rosecrans Ave
Suite 500 Box #546
Manhattan Beach 90266
United States

COUNTRIES SUPPORTED

Asia, Europe, Global, United States

category

CATEGORIES

Analytics, Big Data Analytics, Predictive analytics, Mobile analytics, Social, Machine learning, Social Media Analytics

INDUSTRIES

Advertising, E-commerce, Gaming, Marketing, Media and entertainment, Retail, Technology

PRICING

Subscription

0

TYPE OF CUSTOMERS

For profit

SIZE OF CUSTOMERS

Large, Global Enterprise, Small, Medium

 
Founders:
Jaideep Srivastava,
Dmitri Williams
 
Year founded:2010
Funding received: $6000000
Investors:
 
#Employees:10
Awards won:3
Patents:1
Vendor size:medium
 

Overview

Ninja Metrics is the creator of Social Value, the world's first metric of provable social influence. Using it, companies can go beyond who spends and understand who causes spending. The results are eye-opening and very actionable. Depending on the sector, Social Value captures from 20-60% of all spending, allowing you to act on it for the first time.

How? Once you know who the "Social Whales" are, you'll be able to retain them, acquire them inexpensively, and most importantly, use them to impact others. For ad-supported models, you'll find out who causes the others to view or listen, and you can price them at a premium to advertisers--or keep them for yourself.

Social Value is the product of 7 years of university research funded by the NSA and CIA, and has been field tested on half a billion customer records. It averages 85% accuracy, becoming the world's only transparent, trustworthy measure of influence. And, unlike the first generation of social media-based guesses of influence, Social Value comes in a form that CMOs and CFOs both love--actions like dollars generated, or shows viewed.

The solution is fully automated, and available via SDK or enterprise deployment. Full-feature pricing begins at $0 for small businesses.

 

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THE 3 KEY BENEFITS

  • 01 Identify your most valuable customers, who are not always your biggest spenders. We consistently find customers who l...
  • 02 Full predictive analytics, along with product metrics and all of the segmentation and data mining bells and whistles ...
  • 03 Integration with all attribution and CRM tools, and SDK libraries for all platforms. Ecommerce and retail clients are...

THE 3 KEY BENEFITS

  • 01 Identify your most valuable customers, who are not always your biggest spenders. We consistently find customers who look unimportant and are extraordinarily valuable.
  • 02 Full predictive analytics, along with product metrics and all of the segmentation and data mining bells and whistles you expect from a top-flight analytics service. Katana is a full replacement solution to any analytics platform, and just happens to offer Social Value on top.
  • 03 Integration with all attribution and CRM tools, and SDK libraries for all platforms. Ecommerce and retail clients are up and running in a few hours.
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RELEVANT Q & As

  • Q: What is Social Value?

    A: It is a measure of one person's influence on everyone else, delivered in the amount of spending or consumption they cause. For example, you may spend $20 a month at the movies, but you may cause your friends to spend $60. $60 is your Social Value.

  • Q: So you're using people's Twitter feeds or something?

    A: No. Unlike early attempts to measure influence based on what people talk about, our approach focuses only on actual actions. In fact, we never look at what they say. We take point-of-sale or transactional data from our customers to drive our algorithms.

  • Q: So how do I know that one person really causes another's spending?

    A: We look at patterns over time to see when one person participates before another. If you buy, and then your friend buys, it's possible you influenced her. The key to proving it are the times when you stop. Does she also stop? If so, you're the influencer.

  • Q: How accurate is this?

    A: The ultimate test of accuracy comes from watching what happens when an influencer drops out of a system. If they have, say $50 in Social Value, then their friends' spending should drop by $50. Our accuracy is therefore how much that spending actually changes compared to our prediction. For example, if spending in this case dropped by $40, then our accuracy would be 80% (40/50). We've processed over a half a billion records, and our average accuracy is about 85%.

  • Q: Where does this work?

    A: It works best in places where people engage in more than one transaction or action, which is most industries. And it's best when purchasing or consumption decisions are in part socially driven. For example, video games and clothing and wine are all highly socially driven sectors.