By Sheila Dang
The small-scale test of VR ads are a bridge between the social media company‘s main revenue line of selling digital advertising and its growing investment to build virtual reality hardware as the next tech frontier after the smartphone.
Ads will begin to appear in Blaston, an action game developed by Resolution, and in other Oculus games over the coming weeks.
Facebook added that Oculus users will be able to hide individual ads or choose not to see ads from a certain advertiser.
(Reporting by Sheila Dang, Editing by Rosalba O’Brien)