Starting next week, users will see new features marking milestone moments, including first-time money deposits, first investments or for sign-ups for Robinhood Gold, its premium membership offering, the online brokerage said in a blog post on Wednesday.
The Silicon Valley unicorn startup, which was at the heart of the historic retail trading frenzy earlier this year, is currently being probed by U.S. regulators for imposing temporary trading curbs on so-called “meme stocks”.
During a congressional hearing in February, Robinhood’s co-founder, Vlad Tenev, pushed back against criticism of the “meme” stock frenzy from investor Warren Buffett’s longtime partner, Charlie Munger, who compared it to betting on horse races.
“We don’t believe in gamification,” Tenev had said at the time.
Earlier this month, the company confidentially filed paperwork with regulators for an initial public offering in the United States.
(Reporting by Sohini Podder in Bengaluru; Editing by Vinay Dwivedi)