By Sam Nussey
The original polka-dot bodysuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received massive interest from the fashion industry but failed to drive sales amid complaints of poor sizing.
Zozo’s engineers had reworked their algorithms and increased the number of measuring markers to 20,000 from 400 previously for the “Zozosuit 2”, Chief Operating Officer Masahiro Ito said in an interview.
“We have spent the last two years getting rid of every issue that people had so the entire process is more robust,” he told Reuters.
“Last time we were going too fast. Right now, I don’t think we need to be too careful either,” said Ito.
Zozo, which is controlled by SoftBank’s domestic internet business, is also seeking partners in fitness, healthcare and other sectors.
Best known for the Zozotown online mall, the firm also offers the “Zozomat” for measuring feet, which it says has cut shoes returns by around a third.
(Reporting by Sam Nussey; Editing by Andrew Heavens)