(Reuters) – Alphabet Inc’s Google on Wednesday announced measures to clamp down on financial fraud on its platform in Britain, saying it will require all financial services to be verified by the regulator before they are allowed to advertise.
The FCA did not immediately respond to a request for comment.
FCA Chief Executive Nikhil Rathi said last year Google should make checks with regulators to see whether potential advertisers had already been shut down in some other guise, before promotions are posted online.
Bank of England Governor Andrew Bailey has also been lobbying the government to introduce a legal requirement for internet giants to take down financial fraud websites, according to a March report in the Sunday Times.
(Reporting by Ann Maria Shibu in Bengaluru; editing by Jane Wardell)